our story
Plume Nova was born from a desire to preserve and reinterpret traditional Indian artistry. Founded by Vinita and Anuj, the brand grew from their shared passion for reviving the art of Kalamkari hand brush painting combined with hand embroidery.
Based in Jaipur, the Pink City, Plume Nova draws inspiration from India’s rich cultural heritage while giving traditional techniques a contemporary perspective. The result is a collection of distinctive pieces where craft, art, and fashion come together.
mission
Plume Nova exists to keep the human hand behind Indian craftsmanship alive in modern fashion. We work to revive traditional techniques like Kalamkari and bring them into contemporary wardrobes through thoughtfully designed scarves and accessories. Each piece stays connected to the artisans, techniques, and stories behind it bringing heritage into everyday life in a way that feels relevant, effortless, and timeless.
vision
To make Indian heritage craftsmanship a natural part of contemporary fashion creating timeless, everyday pieces that feel modern, effortless, and meaningful, while carrying the story of the craft and the artisan in every thread.
