ABOUT PLUME NOVA
Heritage, made for today.
Plume Nova brings together a love for Indian textiles and a belief that traditional craftsmanship has a place in the way we dress today. Based in Jaipur, the house works with hand-painted Kalamkari, embroidery and carefully chosen fabrics to create scarves, garments and pieces made to be lived in.
The name Plume Nova brings two ideas together: the lightness of a plume and the sense of renewal suggested by a nova. It felt right for a house interested in carrying something forward. We are drawn to the knowledge held in traditional crafts but are just as interested in what those crafts can become when they meet a different fabric, a new silhouette or the needs of a modern wardrobe.
The story begins with Vinita and Anuj Khandelwal. Their shared interest in textiles led them towards Kalamkari, an art of drawing and painting on cloth that carries a long history and a distinctive visual language. They wanted to explore how this work could be worn more often and experienced beyond its familiar settings. That meant spending time with materials, understanding the process and working alongside artisans who knew the craft through years of practice.
The earliest experiments took place at home, with fabric, colours, brush and needles. It was the concept of scarves that became one of the first ways to bring these ideas together. As the work developed, so did the possibilities: painting could be combined with embroidery, and the same approach could find a place in garments as well as accessories.
Today, Plume Nova continues to build on that starting point. The collection has grown beyond scarves, but the interest that brought the house to life remains the same. We look closely at the material, think about how a design will be worn and give the making process the attention it needs. Each new idea is an opportunity to explore the relationship between Indian textile heritage and contemporary design.
For us, the most satisfying part is seeing a traditional skill become part of someone’s everyday life. A piece should feel natural to wear while still giving the wearer a reason to look a little closer. That is the place Plume Nova hopes to occupy: rooted in Indian craftsmanship, shaped in Jaipur and open to the way people dress today.
There is a personal side to that process, too. The ideas that become a collection often begin with something quite ordinary: a fabric that feels interesting, a colour combination that stays in the mind or a technique that suggests a new possibility. We give these starting points time to develop. Not every experiment becomes a finished piece, but each one helps us understand the material and the direction of the house a little better.
mission
Plume Nova exists to keep the human hand behind Indian craftsmanship alive in modern fashion. We work to revive traditional techniques like Kalamkari and bring them into contemporary wardrobes through thoughtfully designed scarves and accessories. Each piece stays connected to the artisans, techniques, and stories behind it bringing heritage into everyday life in a way that feels relevant, effortless, and timeless.
vision
To make Indian heritage craftsmanship a natural part of contemporary fashion creating timeless, everyday pieces that feel modern, effortless, and meaningful, while carrying the story of the craft and the artisan in every thread.
